經歷了糟透的2019年後，暴雪將於本屆嘉年華中使出渾身解數(After A Terrible 2019, Blizzard Is Going All-In At BlizzCon)
On October 6, Hearthstone pro player Chung “Blitzchung” Ng Wai called for Hong Kong’s sovereignty from China on a Blizzard stream, saying, “Liberate Hong Kong. Revolution of our age.”
Blizzard suspended Ng Wai for a year, stripped his prize money, and cut ties with the casters involved, triggering widespread outrage.
Fans and critics questioned whether Blizzard’s massive financial interests in China—which is responsible for a large chunk of Hearthstone’s revenue, according to people who have worked there—led the company to punish a player for expressing free speech. Blizzard later walked back the punishment, but that wasn’t enough to quell the anger.
It’s not that Blizzard’s recent problems started with Hong Kong. The last couple of years have been rough for Blizzard.
By the beginning of 2018, the message to Blizzard staff was clear: Make more games, but cut costs. Activision began taking a greater role in operations at Blizzard, installing executives across publishing and other departments.
The company started incubating a number of mobile games, spurred in part by a new Activision mandate to put more of their franchises on phones.
Blizzard suspended Ng Wai for a year, stripped his prize money, and cut ties with the casters involved, triggering widespread outrage.
Fans and critics questioned whether Blizzard’s massive financial interests in China—which is responsible for a large chunk of Hearthstone’s revenue, according to people who have worked there—led the company to punish a player for expressing free speech. Blizzard later walked back the punishment, but that wasn’t enough to quell the anger.
It’s not that Blizzard’s recent problems started with Hong Kong. The last couple of years have been rough for Blizzard.
By the beginning of 2018, the message to Blizzard staff was clear: Make more games, but cut costs. Activision began taking a greater role in operations at Blizzard, installing executives across publishing and other departments.
The company started incubating a number of mobile games, spurred in part by a new Activision mandate to put more of their franchises on phones.
10月6日，爐石戰記職業玩家咇屎聰在暴雪直播中呼籲香港自治，聲稱："解放香港，我們時代的革命。"
暴雪將咇屎聰停權一年，剝奪他的獎金，並和涉及本案的相關直播者中止合作，但此舉隨即引發眾怒。
球迷和評論家質疑暴雪在中國的巨大財務利益，是導致該公司懲罰玩家言論的主因（據當地工作人員指稱，該處的爐石戰記在暴雪營收中佔很大比重）。暴雪後來放棄了懲罰，但不足以平息眾怒。
然而暴雪最近的問題不只始於香港。過去的數年對於暴雪來說都是艱難的。
直至2018年初，傳達給暴雪員工的信息都很明確：製作更多遊戲，但削減成本。
動視開始在暴雪的營運中扮演更重要的角色，其安插的高管遍布出版和其他部門。
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